Rick's Cafe Negril: Jamaica's Legendary Cliffside Experience
Paradise Tours Jamaica

Experience Rick's Cafe Negril
Perched dramatically on the cliffs of Negril's West End, Rick's Cafe has been Jamaica's most iconic sunset destination since 1974. This isn't just a restaurant and bar—it's an unforgettable Jamaican experience where thrill-seekers dive from towering cliffs, reggae rhythms fill the air, and the Caribbean sunset paints the sky in brilliant colors.
What Makes Rick's Cafe Special?
Rick's Cafe holds a special place in Jamaica's tourism history as the first public bar and restaurant on the cliffs of Negril's West End. What started as a simple gathering spot has become a world-renowned attraction that perfectly captures the adventurous, laid-back spirit of Jamaica.
Spectacular Sunset Views
There's a reason people plan their entire day around sunset at Rick's Cafe. From the 35-foot high cliffs, you'll witness one of the Caribbean's most breathtaking sunsets. As the golden orb dips into the turquoise waters, the sky erupts in shades of orange, pink, and purple. It's the perfect backdrop for those once-in-a-lifetime photos.
Best time to arrive: 4:30-5:00 PM to secure a good spot before the 6:00-6:30 PM sunset (times vary by season).
Thrilling Cliff Diving
The main event at Rick's Cafe is the cliff diving. Watch professional divers execute spectacular jumps and flips from platforms ranging from 15 to 35 feet high. Feeling brave? Visitors are welcome to take the plunge themselves!
Diving platforms available:
- Lower platform: 15 feet (perfect for first-timers)
- Mid-level: 25 feet (for the adventurous)
- Top platform: 35 feet (for the fearless)
Safety tip: Always watch the professional divers first to see the safe entry points and timing with the waves.
Live Reggae Music
The soundtrack to your Rick's Cafe experience is authentic reggae music. Local musicians perform throughout the day, creating that quintessential Jamaican vibe that makes you want to move to the rhythm while sipping a Red Stripe or frozen daiquiri.
Food & Drinks
Rick's Cafe serves up delicious Jamaican cuisine and tropical drinks:
- Signature dishes: Jerk chicken, fresh seafood, traditional rice and peas
- Popular drinks: Rick's Rum Punch, frozen daiquiris, fresh coconut water
- Bar favorites: Red Stripe beer, premium rum selection, tropical cocktails
Planning Your Visit to Rick's Cafe
Location & Getting There
Address: West End Road, Negril, Jamaica
From Montego Bay: Approximately 1.5 hours drive
From Ocho Rios: Approximately 3 hours drive
The easiest way to visit Rick's Cafe is with a guided tour. Paradise Tours Jamaica offers convenient transportation from all major resort areas, so you can relax and enjoy the journey without worrying about navigation or parking.
Hours & Admission
Operating Hours: Daily from 12:00 PM to 10:00 PM
Admission: No entrance fee (you simply purchase food/drinks)
Peak times: 4:00 PM - 7:00 PM for sunset
What to Budget
- Drinks: $5-$15 USD
- Meals: $15-$30 USD
- Tips for cliff divers: $5-$10 USD (optional but appreciated)
Tips for the Best Rick's Cafe Experience
1. Arrive early for sunset - The best viewing spots fill up quickly after 5:00 PM
2. Bring cash - While cards are accepted, cash is preferred and needed for tipping
3. Wear your swimsuit - Even if you don't plan to dive, you might change your mind!
4. Bring a waterproof phone case - You'll want to capture the action
5. Use the lockers - Secure storage is available for your belongings while diving
6. Don't be shy - The atmosphere is friendly and welcoming, perfect for solo travelers and groups alike
7. Stay for dinner - The crowd thins after sunset, making it easier to enjoy your meal
Combine Rick's Cafe with Other Negril Attractions
Make the most of your trip to Negril by combining Rick's Cafe with these nearby attractions:
- Seven Mile Beach - Jamaica's most famous beach, perfect for swimming and water sports
- Negril Lighthouse - Historic landmark with panoramic views
- West End Cliffs - Explore other cliff-side spots and hidden coves
- Negril Craft Market - Shop for authentic Jamaican souvenirs
Frequently Asked Questions
Is cliff diving at Rick's Cafe safe?
Yes, when done properly. The water is deep (approximately 30 feet), and professional divers demonstrate safe techniques. However, cliff diving does carry inherent risks. Only dive if you're comfortable swimming in open water and always watch the waves before jumping.
Do I have to cliff dive to visit Rick's Cafe?
Absolutely not! Most visitors come simply to enjoy the sunset, music, food, and atmosphere. Watching the professional divers is entertainment enough for many guests.
Can children visit Rick's Cafe?
Yes, Rick's Cafe is family-friendly during the day. However, it becomes more of an adult party atmosphere in the evening. Children are welcome but should be supervised carefully near the cliffs.
What should I wear?
Casual resort wear is perfect. If you plan to dive or swim, wear your swimsuit underneath. Bring a cover-up, sunscreen, and comfortable footwear (the rocks can be slippery).
Is Rick's Cafe wheelchair accessible?
Unfortunately, due to the natural cliff setting with multiple levels and stairs, Rick's Cafe has limited wheelchair accessibility. Contact them directly for specific accessibility questions.
Book Your Rick's Cafe Experience Today
Ready to experience the magic of Rick's Cafe? Paradise Tours Jamaica makes it easy with convenient pickup from your resort, knowledgeable guides, and hassle-free transportation. Whether you're staying in Montego Bay, Ocho Rios, or anywhere along the north coast, we'll get you to Negril's most iconic attraction.
Our Rick's Cafe tours include:
- Round-trip transportation from your resort
- Professional, friendly tour guides
- Flexible scheduling to catch the perfect sunset
- Option to combine with Seven Mile Beach visit
- Small group or private tour options available
Don't Miss Jamaica's Most Iconic Sunset Experience!
Book your Rick's Cafe tour today and create memories that will last a lifetime. Contact Paradise Tours Jamaica to reserve your spot or customize your perfect Negril adventure.
Experience the Legend. Rick's Cafe isn't just a bar—it's a rite of passage for Jamaica visitors. Whether you're leaping from the cliffs or simply soaking in the sunset with a rum punch in hand, this is Jamaica at its most authentic and unforgettable.
Contact Us
We will get back to you as soon as possible.
Please try again later.






Share this article